Topics We Cover


It's impossible to list every study topic we've covered, but below are a few categories we address most often.

New Product Development

 New products are the lifeblood of every business. Getting the right idea starts with a proper understanding of what your customers need, want or would be delighted by. Sometimes they can tell you, other times you need to observe.

We provide research solutions that cover the entire range of product development, whether you seek a game changer product or make incremental changes that make the customer experience better.  

  • Top of Funnel Idea Formulation
  • Field Testing and Prototype Evaluation
  • Concept Testing/Validation
  • Price and feature optimization 

Marketing Strategy

Decisions that have far-reaching impact on your business require actionable insights to seize opportunity and minimize risk. In the construction and home improvement arena, The Caney Group provides research in several areas:

  • Brand acquisition
  • Brand segmentation and positioning
  • Gap analysis
  • New business development
  • Market size/Market share
  • Purchase Pathway Studies
  • Hierarchy of Needs Purchase Priorities

Merchandising and Communications

In the rapidly changing world of the retail home center, in depth understanding of shopper needs and behaviors determines success or failure at POS. Holding shopper’s attention is an increasing challenge. We help our clients make the most of their shelf space in several ways:

  • In-store behavioral studies and merchandising diagnostics
  • Packaging testing
  • Ad concept testing and validation
  • Eye tracking analysis to understand merchandising and packaging use on a granular level