Customized Research Solutions
We offer a full range of qualitative and quantitative methods to meet your objectives, timeline and budget.
Qualitative Methods
- Ethnographies and Jobsite Observation
- Shop-along interviews
- Focus Groups, Dyads and in-depth interviews
- Online bulletin boards
- In-depth Zoom and phone interviews
Quantitative Methods
- Online Surveys
- Phone Interviews
- Retail Video Observation
- Store Intercept
- Eye Tracking
- Advanced Analytics (Conjoint, MaxDiff, etc.)
Hybrid Approaches
When needed, we provide a hybrid approach combining more than one research method.
- Phone-to-Internet surveys to ensure qualified responses
- Quali-Quant: Survey research + Depth interviews to expand insights
- Sequential research such as Ethnography + Qualitative interviews + Quantitative surveys