Customized Research Solutions

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We  offer a full range of qualitative and quantitative methods to meet your objectives, timeline and budget. 

Qualitative Methods

  • Ethnographies and Jobsite Observation
  • Shop-along interviews
  • Focus Groups, Dyads and in-depth interviews
  • Online bulletin boards
  • In-depth phone interviews



Quantitative Methods

  • Online Surveys
  • Phone Interviews
  • Retail Video Observation
  • Store Intercept
  • Eye Tracking
  • Advanced Analytics (Conjoint, MaxDiff, etc.)

  



Hybrid Approaches

 When needed, we provide a hybrid approach combining more than one research method. 


  • Phone-to-Internet surveys to ensure qualified responses
  • Quali-Quant: Survey research + Depth interviews to expand insights
  • Sequential research such as Ethnography + Qualitative interviews + Quantitative surveys