Construction and Home Improvement Research Specialists
Custom qualitative and quantitative research for manufacturers serving construction and home improvement. Pros, DIYers and channel partners.
It isn't part of what we do. It's all we do.
Since 1972, The Caney Group has focused exclusively on construction and home improvement. We speak the language of the trades and the DIY consumer, and we design every study around your objectives, timing and budget—never a one-size-fits-all product.
Decisions we help you make
New Product Development
From early idea generation through concept testing, prototype evaluation and price/feature optimization.
Strategic Marketing
Segmentation, positioning, brand acquisition, gap analysis, market sizing and purchase-pathway studies.
Merchandising & Communications
Packaging, shelf and in-store diagnostics, ad concept testing and eye tracking—so your products win at the point of sale.
Audiences we know
Professional trades • DIY and BIY consumers • Architects, designers and engineers • Channel influencers from home center associates to specialty distributors
Work directly with Phil Harriau
Clients work directly with Phil on study design, fieldwork oversight, analysis and reporting—the senior attention of a boutique firm on every project.