Actionable insights that help you grow your business.
New Product Development
New products are the life force of every business. Getting the right idea starts with understanding what customers need, want or would be delighted by. Sometimes they can tell you; other times you need to observe. We cover the full range of development, whether you are pursuing a game-changing product or incremental improvements that make the customer experience better.
- Top-of-funnel idea formulation
- Field testing and prototype evaluation
- Concept testing and validation
- Price and feature optimization
Strategic Marketing Studies
Decisions with far-reaching impact require insights that help you seize opportunity and minimize risk.
- Brand acquisition
- Brand segmentation and positioning
- Gap analysis
- New business development
- Market size and market share
- Purchase pathway studies
- Hierarchy-of-needs purchase priorities
Merchandising and Communications
In the fast-changing retail home center, understanding shopper needs and behavior determines success or failure at the shelf. Holding a shopper's attention is harder than ever. We help clients make the most of their shelf space.
- In-store behavioral studies and merchandising diagnostics
- Packaging testing
- Ad concept testing and validation
- Eye tracking to understand merchandising and packaging use at a granular level
